The only marketing course for photographers that doesn't just tell you how to market, it helps you discover what unique thing it is that you are marketing in the first place.
more than marketing
discover who you are and communicate it effectively
buy now!
does this sound like you?
I'm so tired of getting ghosted...
I can't get people to stop pricing comparing me.
Some days I'm ready to quit Instagram altogether!
Coming up with blog topics and things to post is THE WORST.
I thought I'd be further along by now...
Self-doubt, imposter syndrome, & paralyzing perfectionism occur at least once a month.
Marketing leaves me overwhelmed, so I end up posting nothing.
I want community over competition but some days I struggle feeling it.
I want to stand out but I don't know exactly what makes me unique.
I feel like running a photography business is a roller coaster for my emotions.
the good news is...
it doesn't have to be that way!
you just need someone to show you how...
Some days I felt like I knew exactly what I was doing and why. I would hustle my butt off to get ahead. I would write the social media posts, the blogs, and I even did live videos for no one. I kept my website pretty and updated. I did all the things... and yet, I still experienced the same self-doubt that so many photographers are plagued with today.
You know what I'm talking about... the doubt that flings us into a negative thought spiral leaving us wondering if we should even be doing this at all.
I’ve been a full-time photographer for the last 7.5 years and at the beginning I felt those same exact marketing struggles that you feel.
hello, I'm ariel!
✔ Marketing your business can be fun!
✔ Sitting down to write posts and knowing exactly what you want to say isn't impossible!
✔ You can have a full calendar even in dead season!
✔ Work life balance isn't a myth!
✔ You do have something unique to offer the world!
✔ You don't have to feel restricted by your competitors pricing.
✔ Overcoming self-doubt, imposter syndrome, and paralyzing perfectionism is do-able!
✔ You can decrease the amount of people who ghost you!
It took years of trial and error to learn what I have learned....
it felt like I was wasting my time doing all the things but nothing was enough...
that marketing
based on REAL connection
is the only way.
i wasn't enough...
But I don't want you to have to learn the hard way. What you offer the world is way to important to let business struggles get in the way! Because what you offer the world is SO MUCH MORE than photography.
Right now, all around the world, people feel lost. New moms feel like they don’t know who they are in anymore. Parents are wondering if they truly have what it takes to parent their kids the way they deserve. Couples are forgetting why they chose each other, and why they are, in fact, better together. Brands aren’t sure how to communicate to the world why they are unique and different. A realtor is wondering if they chose the wrong house because they can’t sell one no matter how hard they try. Right now, a patient is sitting in a hospital room looking at a blank wall instead of a sunset, even if it is just a photograph. Why? Because photographers think they aren’t good enough to show the world what’s actually true.
Our world is divided, families are falling apart, and marriages are breaking. Hate is more prevalent than love, isolation is normal, and busy-ness is prioritized over intentional living. Materialism has taken root and anxiety, loneliness, and depression are sky high. But you have a the opportunity to show the world that beauty remains. When you show the world what you see, you help them to re-frame their mind. You give people hope, you remind them what’s important and why we are here in the first place.
what you offer the world is hope.
This is a lie.
I've watched countless photographers struggle.
Feeling lost, confused, and overwhelmed.
believing that if they just:
✔ Edit one more thing on their website
✔ Buy one more piece of equipment
✔ Purchase a different set of presets
✔ Start posting consistently on social media
✔ Figure out who their ideal client is
✔ Re-brand
✔ Begin blogging regularly
A lot of marketing courses teach you how to market based on your ideal client, which is important. But what's equally important as them is you!
By learning:
✔ your unique personality in light of your ideal clients personality
✔ your strengths in light of their weaknesses
✔ your unique message in light of their hopes and dreams
✔ your life story and where it overlaps with theirs
✔ your unique message and what emotional & practical effect that has on them...
You can:
✔ Confidently approach marketing no matter what platform
✔ establish yourself as an expert in their eyes
✔ Let go of self-doubt and comparisonitis because you are so fulfilled living out your purpose
✔ Write posts that connect emotionally with your audience
✔ Build an authentic brand instead of a business without ever spending a dime!
that if they just change or do one more thing...
then everything would be different.
this isn't a matter of doing, it's a matter of being.
Can’t you see?
we all have a personality, a story, a camera, and photoshop.
but you are the only one with your own unique combination of personality, passion, strengths, weaknesses, and story. your vision, your perspective… you are exactly what the world needs.
A lot of marketing courses teach you how to market based on your ideal client, which is important. But what's equally important as them is you!
By learning:
✔ your unique personality in light of your ideal clients personality
✔ your strengths in light of their weaknesses
✔ your unique message in light of their hopes and dreams
✔ your life story and where it overlaps with theirs
✔ your unique message and what emotional & practical effect that has on them...
You can:
✔ Confidently approach marketing no matter what platform
✔ establish yourself as an expert in their eyes
✔ Let go of self-doubt and comparisonitis because you are so fulfilled living out your purpose
✔ Write posts that connect emotionally with your audience
✔ Build an authentic brand instead of a business without ever spending a dime!
you just have to discover the right things about yourself
more than
marketing
that's why i created
-Learn who your dream clients are
-Creating an Ideal Client Profile: studying their behavior, psychographics, demographics, backstory, future story, objections, risks, and daily life
-My secret sauce for finding out all this good information about your ideal client
-How to combine your why with what you know about your ideal client to create your "superpower." This is the REAL unique thing you'll be offering your clients that will make you stand out in a saturated market.
-Nail down what experience it is that you will be offering
Module 2: Ideal clients
This is not about why you love taking photos. This is your life purpose. The thing that no other photographer can steal from you! This is what makes you unique!
Module 1: find your why
-The Problem with Marketing without Knowing Yourself
-Why knowing your "why" solves this problem.
-Discover your Personality and your natural born strengths and weaknesses and how it affects your business
-Dive Deep into your passions and values
-Looking Back onto your Life Story
-Why Discovery Call
-How to apply your why to your business
We are going to get real specific up in here! not just who you serve but how you specifically serve them.
-Learn how to design a website that will WOW your ideal client!
-Snag the exact marketing map I've used to book over 1,500+ clients EFFORTLESSLY! Literally, not one finger touched the keyboard!
-My specific strategy for Facebook, Instagram, Blogging, Website, Email List, Networking, Tiktok/Reels so you can start attracting DREAM CUSTOMERS, not other photographers.
-My secret to creating Viral Posts that people want to share
Module 4: marketing
-10 Lessons Photographers Learn From Apple
-The truth about personal branding
-How to create a brand that is an extension of your soul
-Learning to harness your unique voice and story as you bring your brand vision to life
-Learn how to attract those people who ARE your ideal clients (no more walking into a session pretending like you are excited for it)
-The importance of simplicity
Module 3: Branding
we talk about color and fonts... But we also the important parts of a brand that make marketing feel either fake or authentic.
Instagram, Facebook, Pinterest, Tiktok/Reels, Email Marketing Networking, Blogging, SEO, and more.
-The exact email templates I use from inquiry to photo delivery!
-The secret to why you are getting ghosted
-How to line up RAVING fans that turn into paying clients.
-Step-by-Step workflow systems that will handle your marketing, booking and productive delivery so you can GET YOUR LIFE BACK!
-Create a custom client experience thats ACTUALLY unique!
Module 5: client experience
-My 10 recipes for coming up with content ideas when your don't know what to say
-The 6 types of content every photographer should be posting (SPOILER: only one of them is your work)
-My secrets for getting inspired and whipping out content like nobody's business.
-How to schedule content so you aren't constantly glued to your phone
module 4: content creation
My 4 step system to creating content so fast you can write one month of content in one hour.
Let's talk about delivering what we've promised! I tell you how I upleveled my client experience from start to finish!
46+ videos
unlimited. lifetime. access.
learn from home, at your pace, on your schedule
testimonials
PRICELESS
You know what's constantly changing. Marketing techniques. As I update this course, you will receive all updates at no additional cost!
Unlimited lifetime access
$347 value
In this video training we discuss how in the world we should organize our time as photographers so we can stop feeling behind in our business! Editing, Blogging, Marketing, Emailing, Website Updates, Content Creation, Accounting, Shooting, Client Upkeep... no problem! I'll show you exactly how I be more efficient and have more free time!
Time management
$147 value
how to shatter destructive mindsets so you can overcome self-doubt, perfectionism, and imposter syndrome
mindset matters
$297 value
If SEO makes you want to bang your head against the wall then this training is for you! In this video I will make SEO a little less scary by breaking it down for you so that you understand keywords, titles, slugs, meta descriptions, alt texts, how they all fit together and why it matters in the first place!
Seo bootcamp
$297 value
Go behind the scenes as I interview Michelle Knight of Brandmerry.com on the power of market research. Learn how to get into the heads of your clients and how good market research plays a role in your marketing success. You'll learn how to go about conducting research, what tools to use, what questions to ask and more.
Mastering Market Research with Michelle Knight
limited-time bonuses
course workbook
My beautiful, digital course workbook helps you stay organized and on track by guiding you step-by-step through all the lessons.
instant. unlimited. lifetime access.
There's no risk for you!
but don't take it from me...
3,538,129
photographers in the world
Your answer to that question matters. Being a good photographer isn't enough.
Even if your marketing is on point. Even if your business strategy is streamlined and perfected, you are doing the same things thousands upon thousands of other photographer out there (social media posting, blogging, video recording, networking, tiktoks, reels, etc.)! None of those things are enough because none of those things are what make you different.
I'm the only photographer who...
finish this sentence...
did you know...
there are
What makes you different is you.
Your why isn't about your job. It's not about photography at all. It's about you. It's your personality, your passion, your natural-born talents, and your story all mixed together to create a life purpose. This life purpose is something that you do in every single area of your life. Your friendships, your marriage, your parenting, your schooling, your job (whatever it may be). And it's life changing.
photographer's often describe it like this:
➙ You made enough money booking only projects you wanted
➙ You had a clear message that creating social media content took no time
➙ Each of your clients were so happy that they brought in 5 MORE clients each.
➙ Writing blogs was EASY because your messaging is so on point.
➙ You experienced true joy and fulfillment EVERY SINGLE TIME you worked.
➙ You knew exactly what to say to make your clients choose you.
➙ Your clients valued you and photography so much that they don’t care how much you charge.
➙ You never had to do mini sessions again unless you WANTED to.
➙ Your calendar was booked for 6-12 months out.
➙ You got to experience the freedom of #communityovercompetition
➙ A bride booked her entire wedding around when YOU were available.
➙ You didn’t have to try to get inquiries… they were just coming…
➙ Your clients called YOU their #foreverphotographer.
➙ You got 2-3 bookings a day and you had to turn people away.
➙ You went to sleep every single day knowing exactly what you were meant to bring to the world and you did it!
imagine if...
what you get:
When you join you’ll receive:
✔ Instant access to 6 modules with 46+ video trainings
✔ 4 additional bonus video trainings where you will learn how to Master Market Research, Your SEO, implement reflection as a regular part of your workflow, and know how to manage your time to be more productive!
✔ FB support group for you to continue learning and growing even after you’re done watching. 24/7 support & valuable feedback from fellow classmates who are implementing the same changes in their own business.
✔ Lifetime access to this program + updates when added
✔ Digital Workbook to make following along easy!
success stories...
